Top 5 Beauty Retail Apps Performance in Europe Q3 2021

In Q3 2021, the top beauty retail apps in Europe demonstrated diverse trends in downloads and active users. Here's a closer look at the performance of Gold Apple, Mein dm, SEPHORA - Maquillage, Parfum, Douglas - Parfüm & Kosmetik, and Boots.

Gold Apple experienced fluctuations in weekly downloads, peaking at approximately 101K in late July and ending the quarter with around 96K. Weekly active users also showed a steady increase, reaching over 302K by the end of September.

Mein dm saw a significant rise in weekly downloads, starting at around 34K and ending the quarter at approximately 75K. The weekly active users metric followed a similar upward trend, peaking at about 736K in mid-September.

SEPHORA - Maquillage, Parfum showed a consistent increase in weekly downloads, starting at nearly 39K and climbing to around 49K by the end of the quarter. Weekly active users fluctuated slightly, ending the quarter with approximately 237K.

Douglas - Parfüm & Kosmetik had relatively stable weekly downloads, with a notable peak at around 38K in the final week of September. Weekly active users saw a slight increase, ending at approximately 206K.

Boots maintained a steady growth in weekly downloads, reaching around 41K by the end of September. Weekly active users also showed a positive trend, peaking at approximately 316K.

These insights are based on data from Sensor Tower. For more detailed information and additional insights, visit Sensor Tower's website.